Ebook
Build features customers love: A practical guide to product engineering
Bring product engineering to life in your organization
Product engineering drives innovation, enhances job satisfaction, and results in features customers love. This practical guide explores how this approach transforms technical teams and delivers better business outcomes.
Drawing from Atlassian Engineering Managers' experiences building Compass and Jira Product Discovery, we outline steps to implement product engineering at your organization. You'll discover strategies for creating a customer-focused learning culture—from organizing ideas through new development frameworks to leveraging "lighthouse users" for early product feedback.
For engineering managers ready to solve real problems for real people, this guide will help you jumpstart your product engineering journey!
In this guide, you’ll learn about:
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What is product engineering and how is it different from conventional software engineering?
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How product engineering can drive better outcomes
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The challenges of product engineering and how you can address them
- The steps to making product engineering a reality in your organization