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Atlassian named a Leader again in the 2026 Gartner® Magic Quadrant™ for Marketing Work Management Platforms
Executive summary
We're proud to be recognized as a Leader in the Gartner® Magic Quadrant™ for Marketing Work Management Platforms for the third consecutive year!
AI is expanding what's possible in marketing. But turning that potential into results still takes shared context and coordinated execution across teams, tools, and the business. Atlassian connects the people, work, and organizational context behind it all, bringing AI into the flow of work to help teams move faster, create more capacity, and deliver better results.
Explore Gartner’s evaluation of the market and its recognized platforms.
Key takeaways
Market trends and emerging criteria shaping Marketing Work Management
What to consider when evaluating Marketing Work Management platforms
How Gartner evaluates vendors and why Atlassian is again recognized as a Leader
Marketing teams are constantly balancing ambitious goals, shifting priorities, and complex work that spans multiple teams. Atlassian brings that work together, giving our teams a shared foundation to plan and execute, and our leaders the visibility to make better decisions. By reducing the friction of coordinating work, we can move faster, stay focused on what matters, and create more capacity for the initiatives that drive the greatest impact.
Belinda Gerdt
Chief Marketing Officer, B2B, VodafoneZiggo
Run the full marketing lifecycle on Teamwork Collection
Give marketing teams one connected place to plan, create, review, launch, and improve work.
Jira
Project planning, tracking, and delivery for your team’s best ideas
Confluence
Knowledge management across your docs, whiteboards, and more
Loom
Video messages and AI meeting notes that keep teams aligned
Rovo
AI that surfaces knowledge, deploys agents, and gets more done
Gartner, Magic Quadrant for Marketing Work Management Platforms, 26 October 2026, Michael McCune Lacretia Marsh, Amy Jenkins, Kate Fridley.
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. Gartner and Magic Quadrant are a trademark of Gartner, Inc., and/or its affiliates. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Atlassian.