How Atlassian runs marketing with Jira and Confluence
Join us for a special webinar where we unveil how Atlassian leverages Jira and Confluence to drive marketing success. From day-to-day operations to major product launches, John (Product Marketer) and Caitlin (Program Manager, GTM) will provide an in-depth look at how marketing runs at Atlassian. Designed to be highly practical, this webinar is perfect for marketing teams of any size looking to improve the way you run your projects. Expect minimal slides, maximum demos, and actionable takeaways.
From day-to-day marketing tasks to major product launches, John (Product Marketer) and Caitlin (Program Manager, GTM) will provide an in-depth view into how marketing runs at Atlassian.
Designed to be highly practical (maybe even a little fun?!), this webinar is perfect for marketing teams of any size looking to improve the way you run your projects.
Some of what we’ll cover:
- Project Setup: What’s best? Individual projects per team or a single project for all teams? How to get visibility and report across multiple teams. How to set up tangible goals all teams row towards.
- Views and Visualizations: How to use the different views (calendar, timeline, board) for optimal project tracking.
- Handling Incoming Work Requests: How to effectively manage and triage incoming work requests from sales, product, etc.
- Automation: What automation rules are most commonly used by marketing teams in Atlassian.
- Knowledge Management: How Atlassian uses Confluence for everything from whiteboards to blogs and async collaboration.
- Rituals and Work Practices: What rituals we have adopted. A tool is just a tool without the practices!
Whether you’re already using Jira or considering the switch, this webinar will provide you with actionable insights and strategies to elevate your marketing project management, allowing you to focus on the creative aspects of your work.
Who Should Attend:
- Marketing professionals and teams
- Project/program managers and coordinators
- Jira admins
- Anyone interested in optimizing their marketing processes with Atlassian tools
Speakers
John McKiernan
Principal Product Marketing Manager at Atlassian
John is a Product Marketer on the Jira Cloud team, focusing on automation. He loves hearing from customers after they have created their first automation rule in Jira. In his spare time, John writes children’s books, customised songs and gives sugar to his daughter when his wife isn’t looking.
Caitlin Ewald
Senior Marketing Program Manager at Atlassian
Caitlin has been a Senior Marketing Program Manager at Atlassian for the last 3 years, supporting GTM initiatives for the Jira marketing team. She previously spent over 10 years in the Digital Advertising Agency world and has been called a digital project manager, scrum master, PMO lead, portfolio manager, and team fixer.
In her ongoing quest to streamline processes, she’s configured countless Jira projects, created best practices for tools and teams at scale, and loves a good gantt chart.