Press release template
Quickly craft compelling announcements and share important company news.
Looking for a better way to announce your company's news? A press release template saves time and ensures you never miss important details when sharing your latest updates.
When creating a press release from scratch, there are many elements to remember, from the headline format to the boilerplate text. A solid press release template will speed up your communications strategy. A template guides you through each section while maintaining the professional polish that media outlets expect. Ready to elevate how you share your news?
What is a press release?
A press release is an announcement to the world. It's the go-to format for sharing newsworthy information about your company with media outlets and the public. Whether launching a new product, announcing a merger, or sharing important company updates, a well-crafted press release helps you guide the story and ensure your message comes across clearly.
What is a press release template?
A press release template gives teams a framework for creating professional announcements. Instead of starting from scratch each time, you can focus on crafting your message while following a proven format. Using a template for a press release saves time and maintains consistency across all your communications.
Structure of a press release template
Every effective press release follows a strategic structure that helps tell your story clearly and professionally. An effective press release contains the following components that ensure it resonates with media outlets and readers:
- Headline
- Lead paragraph
- Body paragraphs
- Quotes
- Call to action (CTA)
- Boilerplate
- Contact information
Types of press releases
A press release helps shape how your news reaches and resonates with your audience. Different announcements require different approaches, so choosing the right type of press release is crucial for effectively communicating news:
- Product launch releases: Showcase new products or significant updates by highlighting key features, benefits, and availability information.
- Company news releases: Share significant organizational changes like mergers, acquisitions, leadership appointments, or office relocations.
- Event announcements: Promote upcoming conferences, webinars, or special occasions with essential details about dates, locations, and registration.
- Partnership announcements: Highlight new collaborations or strategic alliances while emphasizing mutual benefits for all parties involved.
- Award recognition: Build credibility by sharing company achievements, industry recognition, or significant milestones.
- Financial releases: Report earnings, funding rounds, or other financial updates following regulatory guidelines and market expectations.
- Crisis communications: Address challenging situations or provide official responses with clear, factual information about actions being taken.
- Community initiatives: Spotlight corporate social responsibility efforts and charitable programs demonstrating community impact.
Benefits of using a press release template
Ensures consistency
Using a template for press releases reduces time spent on decision-making by providing a standardized format that keeps your communications uniform and professional. By maintaining consistent tone, layout, and structure across all releases, your team can focus on crafting compelling content while ensuring every announcement meets your quality standards.
Use the content strategy template to develop your content plan and align your team.
Facilitates distribution
A press release sample template makes your media outreach and project management efforts more efficient. It allows you to distribute news across various platforms and channels. With standardized formatting and clearly defined sections, you can quickly customize content for different audiences without starting from scratch each time.
Use the business status update template to share performance results and customer insights with stakeholders and team members.
Enhances brand identity
Each press release reinforces your brand's voice and visual style. Having a template for press releases ensures your announcements consistently reflect your company's identity, helping build more substantial brand recognition with every piece of news you share.
Streamlines collaboration
When everyone works from the same template, project collaboration becomes more efficient. In a collaborative culture, team members can contribute their parts within a clear framework, reducing confusion and minimizing back-and-forth revisions during the creation process.
Improves SEO
Templates help structure your content for better digital visibility. Consistent formatting and designated spots for keywords help your press releases become more discoverable while maintaining readability for your audience.
How to create a press release
Step 1. Start with a compelling headline
Your headline must capture readers’ attention while accurately representing your news story. It should be engaging and informative, giving readers a clear preview of the announcement.
Step 2. Write a lead paragraph
Begin with a strong opening paragraph that answers the five W's: who, what, when, where, and why. This first paragraph sets the stage for your entire press release. It should give readers all the essential information they need in a clear, concise format.
Step 3. Build the body
Build your story with relevant background information, supporting statistics, and additional context.
Structure this information logically, moving from most to least essential details while maintaining a clear flow throughout the release.
Step 4. Include a quote
Quotes from key stakeholders can add credibility to your announcement. A primary quote from a company leader and a supporting quote from a customer, expert, or partner can provide valuable perspective and humanize your news.
Step 5. Add a CTA
Guide your readers toward the next step with a clear call to action. Whether you want them to visit a website, register for an event, or reach out for more information, make your desired action obvious and compelling.
Step 6. Conclude with a boilerplate
End your release with a standardized company description that includes your organization's mission, services, and relevant background information. This section should maintain a professional tone while effectively communicating your company's value proposition.
Step 7. Provide contact information
Close your press release with contact details for media follow-up. Include the name, title, phone number, and email address of your designated media contact, and ensure all information remains current to avoid missed opportunities.
Confluence Pages is the perfect tool for creating and managing your press release template. With its intuitive interface, you can collaborate seamlessly with your team to draft, edit, and finalize press releases in one centralized location. Embed key resources, track updates in real-time, and ensure everyone stays aligned throughout the process.
Best practices for writing a press release
A successful press release combines professional presentation with engaging content. Here are some best practices to keep in mind:
- Write in clear, straightforward language that conveys your message without unnecessary complexity or buzzwords.
- Keep sentences concise and focused, trimming any information that doesn't directly support your main message.
- Use active voice to make your writing more direct and meaningful.
- Structure your paragraphs in order of importance, leading with the most newsworthy information.
- Double-check all facts, figures, dates, and contact information before distribution.
- Maintain a professional tone while letting your brand's personality shine through appropriately.
- Include relevant multimedia assets when they add value to your story.
- Proofread thoroughly to catch any typos, grammatical errors, or formatting inconsistencies.
Press release example
Are you looking for a sample press release template in action? Here's an example showing how to announce a new service following the structure we've outlined above:
FOR IMMEDIATE RELEASE
Contact: [Full Name]
[Title]
[Company Name]
Phone: [XXX-XXX-XXXX]
Email: [email@company.com]
[Company Name] Launches New Online Shopping Experience with Next-Day Delivery
[CITY, STATE], [Date] – [Company Name], a leading e-commerce retailer specializing in [product category], today announced the launch of its new [service/product name], offering customers [key benefit] with next-day delivery options across [geographic region].
This new service addresses the growing demand for [specific customer need], providing shoppers with [key feature] and [key feature]. The launch represents a significant milestone in [Company Name]'s mission to [company goal].
"[Company Name] is committed to delivering the best possible shopping experience for our customers," said [Name], [Title]. "With this new service, we're not just meeting expectations – we're exceeding them by offering [specific benefit] that our customers have been asking for."
Early customer feedback has been overwhelmingly positive. "[Quote about the customer experience and specific benefits]," said [Customer Name], who participated in the service's beta testing program.
Key features include:
- [Feature 1] for enhanced shopping convenience
- [Feature 2] to improve customer experience
- [Feature 3] for better product selection
- [Feature 4] offering personalized recommendations
- [Feature 5] ensuring secure transactions
The service will be available to customers starting [date]. New users can access [special offer or promotion] by visiting [website].
About [Company Name]
[Company Name] is a leading online retailer of [products/services] founded in [year]. With a focus on [company values/mission], we serve [number] customers worldwide, offering [key differentiator]. For more information, visit [website].
Create a press release in Confluence
Creating a press release in Confluence streamlines the entire announcement process. Your team can collaborate and brainstorm on a shared Confluence page in real-time, making it easy to gather input, track revisions, and maintain version control throughout the drafting process.
Centralizing your press releases in one searchable location allows you to build a valuable archive of company announcements while ensuring consistent formatting across all communications. You can create a workflow chart to map out your entire press release process, from initial drafting to final approval and distribution. Or, explore Confluence templates and customize an existing template to suit your press release needs.
With Confluence, teams can easily coordinate reviews, manage approvals, and organize media assets — all within the same platform they use for other critical business communications.
